Idetrorce

You are assuming that I want the press to read my blog – this is not the case in all blogs. Also, press figures are much higher than blog figures – and the whole notion of the blog industry is that there niche can provide value.

This post also talks mainly about business bloggers- where mass media is not always their target audience.

Hagai – true….

However, what I wanted to stress, is that focused targeting of your audience is one thing, and the example you gave is not a good one for that.

The very nature of blogs is that the authority you have is largely based on your following. You are the wiz if the whole world reads your blog. You are nobody if no one reads it. The Prez would never read a blog that is small, as opposed to a specific paper written for his eyes by people with authority in a field. Blogging is different.

As the old Zen master once said:

If a tree falls in the woods and there is no one to hear it’s sound…

A blogger with no readers does not exist.

btw, it’s true not only for blogs, sites etc…but also for a lot of other topics, especially in real life.

I did not touch this topic yet, and I am working on a post that describes how you can get to these readers. In any case it is not an easy task.

However, this post doesn’t discuss the method to reach scenario B. It only expresses my belief that in some cases high quality readers can bring more value to bloggers than a large amount of heterogeneous readers.

The beginner – you state that the president won’t read something that no one else does. well, I believe that it depends on the value of the content in it for him. If it is an in-depth analysis on the way that the north Korean regime operates – I beg to differ. Yes, it is an extreme scenario, but look at it as such, as an extreme example to make a point.

Jon – you are asking how can a blogger know who are his readers if they don’t comment. This is a tricky issue, no doubt there. There are methods of doing so. Maybe not with the president, but certainly with other groups. If you write your blog to a specific group, in most cases you can interact with it in other ways such as conferences, events, and social networks. You can sometimes even ask the readers who they are. I’d love to start writing about it – why don’t we write a post about together?

you cannot escape the power of numbers.