Monthly Archives: November 2007

How To Spend Money And Still Destroy a Great Viral Campaign

By Kfir Pravda | Published: November 29, 2007
My sister sent me a link to waitelss.org, a great video portal by Sprint, with funny short videos. The videos have a high production value, and evolve around ways to save time in day to day activities. The campaign was praised by some bloggers (for example, Alternative Buzz, Random Culture, and others). Though funny and [...]
Posted in Business, Marketing | Tagged , , , , , | 4 Comments

HBO, NBC, ABC, FOX – PLEASE Take My Money!

By Kfir Pravda | Published: November 27, 2007
I have a very simple request. I want to see good content – and I am willing to pay for it. But the guys who own the content are not willing to take my money. Some will call it strategy – I call it bad business. I love to watch Heroes, Weeds, The Wire, and [...]
Posted in Business, Internet TV, Shows, Films, and Creators | 12 Comments

Why and How the Internet Changed The Concept of Fit To Broadcast And Reminded Us What Good Content REALLY Is

By Kfir Pravda | Published: November 19, 2007
In the past things were clear – broadcast television required a specific level of production. Lighting, sound, camera quality – all were parts of the definition. Not only that “fit to broadcast” affected quality of TV images and videos – it also affected the cost per production minute of TV material. This, coupled with ownership [...]
Posted in DIY and Tutorials, Internet TV | 5 Comments

Hot from the press – Facebook Pages just released

By Kfir Pravda | Published: November 10, 2007
Facebook just released Facebook Pages, which enables you to create pages for items, and not only people. Now you can create a page for a business, TV show, organization and so on. I am very excited with this new feature, as I got a bit worried seeing all those fake profiles of companies and products [...]
Posted in Social Media, Technology | Tagged , , , , , | 2 Comments

Your Company Got Blogger-Bashed? Take an Example From NewTek

By Kfir Pravda | Published: November 8, 2007
Bloggers affect public image of companies – and smart ones know to identify and respond to issues raised by this independent media source. The effect of bloggers doesn’t end in image only, but also harm stock price, as Engadget false report on iPhone release dates showed the market. However, smart management of these situation can [...]
Posted in Internet TV, Shows, Films, and Creators, Social Media, Technology | Tagged , , , , , , , , , , | 7 Comments