Comments on: Media Revolution 101- The Forces Behind The Revolution http://pravdam.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/ Pravda on Media, Technology, and Rebel Filmmaking Sun, 06 Nov 2011 16:07:39 +0000 hourly 1 By: The Godfather http://pravdam.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/comment-page-1/#comment-7270 The Godfather Fri, 09 Jan 2009 09:32:29 +0000 http://pravdam.wordpress.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/#comment-7270 Well companies need to start to consider "social damage limitation" or as I have termed it "social media protection" (proof of concept) which is a move away from mere word of mouth or buzz marketing but more focussed on brand reputation. That's where the Social Media Mafia is operating. Because "discussions" spring-up in multiple channels, brands will need (they already do) skilled moderators that can jump-in and stimulate the noise, and facilitate balance, like a chairman at a conference. PR can no longer focus merely on the positive, when negatives are brought to the table, they need to be addressed now (IF the channel is considered well presented by numbers, many are not yet of course, but many are). Well companies need to start to consider “social damage limitation” or as I have termed it “social media protection” (proof of concept) which is a move away from mere word of mouth or buzz marketing but more focussed on brand reputation. That’s where the Social Media Mafia is operating.

Because “discussions” spring-up in multiple channels, brands will need (they already do) skilled moderators that can jump-in and stimulate the noise, and facilitate balance, like a chairman at a conference.

PR can no longer focus merely on the positive, when negatives are brought to the table, they need to be addressed now (IF the channel is considered well presented by numbers, many are not yet of course, but many are).

]]> By: kfirpravda (Kfir Pravda) http://pravdam.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/comment-page-1/#comment-10873 kfirpravda (Kfir Pravda) Fri, 09 Jan 2009 06:23:12 +0000 http://pravdam.wordpress.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/#comment-10873 "Media Revolution 101- The Forces Behind The Revolution « Pravda on Media, Technology" http://tinyurl.com/5ffnyd “Media Revolution 101- The Forces Behind The Revolution « Pravda on Media, Technology” http://tinyurl.com/5ffnyd

]]> By: kfirpravda (Kfir Pravda) http://pravdam.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/comment-page-1/#comment-10874 kfirpravda (Kfir Pravda) Fri, 09 Jan 2009 06:23:12 +0000 http://pravdam.wordpress.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/#comment-10874 "Media Revolution 101- The Forces Behind The Revolution « Pravda on Media, Technology" http://tinyurl.com/5ffnyd “Media Revolution 101- The Forces Behind The Revolution « Pravda on Media, Technology” http://tinyurl.com/5ffnyd

]]> By: Kfir Pravda http://pravdam.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/comment-page-1/#comment-1913 Kfir Pravda Wed, 25 Jun 2008 11:51:43 +0000 http://pravdam.wordpress.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/#comment-1913 Thanks Matt - your comment was labeled as spam from some reason, and that's why it is just now online. Thanks Matt – your comment was labeled as spam from some reason, and that’s why it is just now online.

]]> By: Matt Hanson http://pravdam.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/comment-page-1/#comment-1912 Matt Hanson Sun, 18 May 2008 19:40:03 +0000 http://pravdam.wordpress.com/2008/05/18/media-revolution-101-the-forces-behind-the-revolution/#comment-1912 Good writing. Keep up the good work. I just added your RSS feed my Google News Reader.. Matt Hanson Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

]]>