For two years Apple is bashing Microsoft with their clever "Get a Mac" campaign:
Microsoft's image, already problematic, already under attack for their failing Vista operating system, took a beating without an adequate response. But now, finally, the Redmond giant woke up to strike back. So they took an amazing creative company, and decided to get Bill Gates and Jerry Seinfeld together on screen to show that Microsoft is not that bad. Doesn't matter that Seinfeld show ended ten years ago. Doesn't matter that in all of its season, one can clearly see a Mac in the Jerry's living room.
Jerry, Are you nuts???
Nothing will stop the Redmond giant from spending $300M on a campaign to save its dignity - and here is the result:
It is just sad. I have a lot of respect for Crispin Porter and Bogusky, and they are one of the most innovative and creative guys out there. But what we see here is another round where Apple gets the upper hand.
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Savlanut…