Here is the second video of Microsoft's campaign:
A bit better, but still doesn't match the Mac vs. PC one:
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Microsoft campaign is getting (a bit) better
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3 Comments
When you have such a cool and loved brand such as apple, it’s very eary to do something that people immediatly love.
For Microsot, it will take more time and the campaign is still in early stages.
I’m happy to see that you don’t hate it. Who knows, maybe you’ll even love what’s next…
You guys serious??
It is one of the worst commercials ever!
It is way too long, has no real point to argue (or it argues it very badly, not sure) and it is way too long!
If it was funny or hilarious it would have been different – but it is marginally amusing at best.
One more thing:
Mac ads are also atmospheric, humorous and narrative driven – but they ALL provide also meaningful info on the products (they mention products, features, accomplishments, etc.)
What can you say about a company that spends millions on a commercial, but makes it a point not to mention ANYTHING related to their products?
still, I would not like to ‘ruin your party’. and it might be better than previous MS commercials, though I doubt it.
This is a really really over-hyped bad commercial.
David
K-Rock,
Thanks for posting this — I’ve cross-posted at FB. Gonna get ya some link luv.
–ADM
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[...] 19, 2008 Business, Strategy, and Marketing Tags: Apple, Microsoft, get a mac Ok, so I am a bit obsessive about the new Microsoft ads, waiting for something interesting to happen. After they [...]
[...] so I am a bit obsessive about the new Microsoft ads, waiting for something interesting to happen. After they [...]