Joe Burton, CTO of unified communication group in Cisco, gave a keynote in IMTC Forum in San Francisco.
In an industry overview, Joe said they are tracing 300 (!) changes that will affect UC industry. The industry is concerned with economical situation, industry consolidation, etc.
In the presentation the following trends were reviewed:
- Technology is all about business – No one cares about installing HD video. People care how HD video solve the issues in the business itself
- The value chain is empowered – Joe has his own Mac and iPhone even though they are not purchased nor approved by Cisco IT. Partners are involved in the systems the company is using. Customers want a hook into the corporate system, and the business leaders require IT transformation while driving down costs.
- In web 2.0 corporate every user has its own applications. Joe has a Netvibes-like portal where different applications, including sales figures, IM, Twitter and news. The enterprise UC will be a widgetized world. Video can be a part of this world.
- Enterprise Telephony is $10B market, while UC is $30B – a whole new Cisco.
- Consumers drive the IT – not the other way around. It changes the way that products are sold. Also video becomes core – as it is a part of the basic system
- Video is the fuel for internet traffic increase – by 2013 video will overtake P2P in traffic.
- Video as is is $50B business in 2013.
- The workspace is getting more and more complicated with the amount of applications each user can do create for his/her own benefit.
The main takeaways:
There are no shrink wrapped applications – everything is tailor made.
There are no single media application
There is no single application deployment
The need for plug and play multimedia standards never been higher
The fact the Joe is using Twitter and other social applications, shows how advanced Cisco is when it comes to understanding the link between social media and communication. I am looking forward to see how these applications will affect Cisco’s product line.
Joe Burton, Cisco CTO UC – We Need Plug and Play Multimedia Standards. Now
Joe Burton, CTO of unified communication group in Cisco, gave a keynote in IMTC Forum in San Francisco.
In an industry overview, Joe said they are tracing 300 (!) changes that will affect UC industry. The industry is concerned with economical situation, industry consolidation, etc.
In the presentation the following trends were reviewed:
- Technology is all about business – No one cares about installing HD video. People care how HD video solve the issues in the business itself
- The value chain is empowered – Joe has his own Mac and iPhone even though they are not purchased nor approved by Cisco IT. Partners are involved in the systems the company is using. Customers want a hook into the corporate system, and the business leaders require IT transformation while driving down costs.
- In web 2.0 corporate every user has its own applications. Joe has a Netvibes-like portal where different applications, including sales figures, IM, Twitter and news. The enterprise UC will be a widgetized world. Video can be a part of this world.
- Enterprise Telephony is $10B market, while UC is $30B – a whole new Cisco.
- Consumers drive the IT – not the other way around. It changes the way that products are sold. Also video becomes core – as it is a part of the basic system
- Video is the fuel for internet traffic increase – by 2013 video will overtake P2P in traffic.
- Video as is is $50B business in 2013.
- The workspace is getting more and more complicated with the amount of applications each user can do create for his/her own benefit.
The main takeaways:
There are no shrink wrapped applications – everything is tailor made.
There are no single media application
There is no single application deployment
The need for plug and play multimedia standards never been higher
The presentation:
Joe Burton’s Presentation at IMTC Forum
The fact the Joe is using Twitter and other social applications, shows how advanced Cisco is when it comes to understanding the link between social media and communication. I am looking forward to see how these applications will affect Cisco’s product line.