While there is an inflation of social media consultants due to the recession, some are doing a great service to their employers.
Roger Smith Hotel is a small boutique hotel in Manhattan. I would have never heard about it if they didn't embrace social media strategies. They have a blog, twitter account for both the hotel and Adam Wallace their social media manager. In fact I got in touch with them through twitter. The hotel has a blogger's rate - which provided Buzz marketing for (almost) free. Social media gurus such as Chris Brogan stayed at the hotel and wrote about it - what better PR could one get? They also encourage tweetups and other social media events in their facilities.
I will not be staying at this hotel in my trip to NYC next week, as they ran out of the rooms I was interested in. But I would never have considered them, or even heard about them, if they didn't embrace my community in such a great way.
Makes you think that there is still a lot to be done in the over hyped but exciting world of social media.
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6 Comments
Thank you for the kind word and the post. I am sorry we were out of rooms but I guess that’s a good thing!
We would love to hold a tweet-up while you are in NYC
Enjoy your trip welook forward to meeting you.
Would love to meet you guys in person too. See you soon!
You told the hotel which denoted above has a blogger’s rate and they have provided Buzz marketing for almost free. I'm just heard about this and this is a very smart way of marketing. I'm sorry to heard they out of room which you are interested.
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I guess that this specific example is eloquent for describing online advertising and its power to convert visitors into future customers. The place is somehow a celebrity pitstop now and probably others will follow.
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Hotel Supply
Interesting post. I have made a twitter post about this. Others no doubt will like it like I did.
I've just checked out their website and indeed, it would be a pity for such a nice place to be left unnoticed. So good move on their part and all hotels should follow their example.
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