When Business is Tough, Even SXSW Becomes All About Business

Daisy Whitney from TVWeek interviewed some of the key people in SXSW, which basically said the same thing:

Online video was hit by the economic climate, and web shows are feeling the heat, BUT

More ad dollars are moving online.

This resonante with feedback I heard from many of my friends - many of SXSW goers were looking for partnerships in order to pursue business together.

Here is the report:

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