HP Gabble – Private video Sharing

HP Recently released a new service called Gabble, a private video sharing site. The service is very simple - users can create groups and directly record and share videos with their friends and co-workers. The interface is slick and straight forward, and works well.
The need for cloud based video service with advanced privacy settings is clear - companies, consultants, and family members can use it for business communication, training, and share their private family videos. Also, media companies can use such a product to interact with their viewers, and integrating UGC in their content in a controlled environment.

This is also the announced direction of Seesmic, as Loic Le Meur stated in an interview I did with him back in January.
Though the need is clear, it is not clear whether HP have what's needed to make this platform succesful. It is almost an industry secret, not being pushed through HP's PR and ads.
Also, the execution is less than great, as in most of my tests I've encountered video and invitation issues (the two key parts of the platform...)
It is yet to be seen when we will have a platform that answers the need for private video sharing with social elements. Currently, HP Gubble is definitely not the answer.