If you follow my blog you know that I hate HTC devices with passion. However, their latest multimillion dollars campaign is brilliant (even though I’d change the music to something more sentimental). HTC challenge is huge – they are making many phones for many carriers. As such, they need to find a way to distinguish [...]
An amazing video shot with a prototype of Canon 1D Mark IV. This camera is so sensitive to light that it shoots in light levels that consider extremely dark for the human eye. The whole video was shot with available light only, and was done by Stu Maschwitz and Vincent Laforet More information about the production [...]
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated [...]
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands [...]
Sometimes, you can just come across a beautiful piece of video, with great storytelling, music, and shots. This is one of them. Done with HV20. Yes. HV20. Ted Chung is the guy behind this one: A Thousand Words from Ted Chung on Vimeo.
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