It's definitely getting to the point that “saying so yourself” isn't good enough. You can't put the model that obviously isn't a mother in a commercial with a kid that obviously isn't her son and convince people that they should buy your detergent because it works for this “family”. You have to find actual testimonials, which is what people are giving these days through Twitter, Facebook, etc.

However, the problem is.. Most people can't ACT, haha so as sincere as they might be about loving your product, they wouldn't work out well in a commercial. Thus, the invention of actors who SEEM like they're not actors… We need you to look less like a model and more like a “real person” who likes our product and would share this with their friends via Social Media. Thxkbai.