If you follow my blog you know that I hate HTC devices with passion.
However, their latest multimillion dollars campaign is brilliant (even though I'd change the music to something more sentimental). HTC challenge is huge - they are making many phones for many carriers. As such, they need to find a way to distinguish themselves without harming the carrier brand. They chose to go with a campaign showing how significant mobile phones are in our life.
Brilliant and to the point.
Enjoy the rest of the day.
One Comment
Great commercial – you are right, but still a lousy product. I'm so glad to be done with my Tytn II – it was the slowest, most annoying device I have ever attempted to use for communication.