Comments on: Facebook New Marketing Rules – A Cheat Sheet http://pravdam.com/2009/11/04/facebook-new-marketing-rules-a-cheat-sheet/ Pravda on Media, Technology, and Rebel Filmmaking Mon, 15 Mar 2010 16:47:51 +0000 hourly 1 By: Kfir Pravda http://pravdam.com/2009/11/04/facebook-new-marketing-rules-a-cheat-sheet/comment-page-1/#comment-47817 Kfir Pravda Wed, 04 Nov 2009 15:23:56 +0000 http://pravdam.com/?p=1687#comment-47817 Thanks for your comment - and you'll be amazed how some of the things you might take for grunted are still a challenge for many marketers. I agree with your notes - but they are a major challenge to many brands. Providing value, persuading people to come to your site, are not natural to many advertisers. <br> In the next post on this topic we'll talk a bit more about some of the new connectivity options the platform offers. Thanks for your comment – and you'll be amazed how some of the things you might take for grunted are still a challenge for many marketers. I agree with your notes – but they are a major challenge to many brands. Providing value, persuading people to come to your site, are not natural to many advertisers.
In the next post on this topic we'll talk a bit more about some of the new connectivity options the platform offers.

]]> By: thelivingframe http://pravdam.com/2009/11/04/facebook-new-marketing-rules-a-cheat-sheet/comment-page-1/#comment-47816 thelivingframe Wed, 04 Nov 2009 15:10:02 +0000 http://pravdam.com/?p=1687#comment-47816 that's it? darn. I thought you were gonna get to some meaty ideas here. You barely got beyond stating the obvious. <br><br>But this comes back to the basic principles of the more evolved new media marketing/awareness campaigns: if youre relying on an interruptive model - you're days are numbered. <br><br>The app-ecosystems and organisms of social media will by nature of the free-market tendency towards value and away from spam. Users dont want spam. They want value. The will readily flock towards environments, stories, and events that serve their actual evolution and exploration - serve that, provide for that, and you will magnetize your content, feed, etc.<br><br>***<br><br>I do however think that by empowering the pages, facebook was adding a lot of social momentum into their site. Brands were getting involved, it was a justifiable destination during the work-day, it was becoming an actual social utility of value as brands, non-profits, musicians, artists began having access to the 'feed' - if facebook can structure this back in, it will be a plus for users. that's it? darn. I thought you were gonna get to some meaty ideas here. You barely got beyond stating the obvious.

But this comes back to the basic principles of the more evolved new media marketing/awareness campaigns: if youre relying on an interruptive model – you're days are numbered.

The app-ecosystems and organisms of social media will by nature of the free-market tendency towards value and away from spam. Users dont want spam. They want value. The will readily flock towards environments, stories, and events that serve their actual evolution and exploration – serve that, provide for that, and you will magnetize your content, feed, etc.

***

I do however think that by empowering the pages, facebook was adding a lot of social momentum into their site. Brands were getting involved, it was a justifiable destination during the work-day, it was becoming an actual social utility of value as brands, non-profits, musicians, artists began having access to the 'feed' – if facebook can structure this back in, it will be a plus for users.

]]>