Category Archives: Social Media

Does Like Make Us Stupid?

Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]
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A year later, Iran Proves that the Gun is Mightier Than the Tweet

Image by Getty Images via @daylife Last year, brave citizens of Iran decided they had enough. After a suspected rigged election, thousands of young Iranians started protesting against the elected government. The movement, called the Green Movement, arranged mass demonstrations, and clashed with security forces. And while the government controlled the media, it couldn’t control [...]
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Affiliate Marketing, Brands and Social Media

A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use this method [...]
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The Myth of Openness- Response to O’Reilly

Image by . SantiMB . via Flickr Apple is continuously  under fire for lack of openness. Once the industry’s underdog, as it’s market power grows, Apple slowly becoming the target of many attacks, the latest one from Tim O’Reilly. Interestingly enough, Apple never claimed to be open. Or nice. Apple claimed one thing only – [...]
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Guest Post: Creating a Conversation

Imagine a world in which it makes no difference how tall you are; what you look like. Imagine a world that doesn’t judge you according to who your parents are; what your education is; what your achievements have been. Imagine a social universe that rates you purely according to one criterion: do you have anything [...]
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