Category Archives: Social Media

Social TV Panel at 140Conf

By Kfir Pravda | Published: December 7, 2009
I had the honor to participate in TLV 140 Conference, organized by Jeff Pulver. I was a part of a panel about Social TV with Dror Gil and Itay Samir Here is the video archive of the panel (a bit choppy, but audio is great). Thanks Jeff for inviting us to speak and listen.
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Facebook Does It Again

By Kfir Pravda | Published: November 24, 2009
Image by topgold via Flickr Here we go again. Last week the echo chamber was rattled with a story of a woman who lost her insurance due to pictures she shared on Facebook. Apperantly she was supposed to be depressed but had pictures of her and friends in a bar. I personally know some pretty depressing bars, but [...]
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5 Ways To Buy For Less Using Twitter

By Kfir Pravda | Published: November 9, 2009
Image via Wikipedia Biz Stone, Twitter’s founder, will visit Israel in the end of the month. As a member of his visit planning committee, I’ve decided to write how Twitter could be used in every day life. This is the first post in the series. If you are using Twitter regularly you already know how powerful [...]
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End of Faceless Brands – The Risks

By Kfir Pravda | Published: October 22, 2009
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated some very [...]
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The End of Faceless Brands?

By Kfir Pravda | Published: October 11, 2009
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands could use anonymous [...]
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