Category Archives: Business

Does Like Make Us Stupid?

By Kfir Pravda | Published: July 26, 2010
Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]
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Humus Manifesto and Shakshuka Reality

By Kfir Pravda | Published: July 18, 2010
Image by STML via Flickr Michael Eisenberg, an Israeli VC, wrote two thought provoking posts about the way the government  invest properly in Israeli High Tech. From Microsoft and .Net monopoly through iPad banning, to poor distribution of CSO funds, our government neglects the important aspects of maintaining Israel’s technological leadership. Though not a VC, [...]
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Affiliate Marketing, Brands and Social Media

By Kfir Pravda | Published: June 7, 2010
A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use this method [...]
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iPad Chronicles (2): App Store – Home of Overpriced, Buggy Apps

By Kfir Pravda | Published: April 26, 2010
Image by myuibe via Flickr After spending tens of dollars on iPad apps, I can tell you one thing – developers are still in the dark re the UI of this device. However it doesn’t stop them from charging more than $10 for an ever crashing app. While iWork apps prove to be stable and [...]
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The Myth of Openness- Response to O’Reilly

By Kfir Pravda | Published: April 18, 2010
Image by . SantiMB . via Flickr Apple is continuously  under fire for lack of openness. Once the industry’s underdog, as it’s market power grows, Apple slowly becoming the target of many attacks, the latest one from Tim O’Reilly. Interestingly enough, Apple never claimed to be open. Or nice. Apple claimed one thing only – [...]
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