Author Archives: Kfir Pravda

You’ve got to Learn to Listen: Three Ways To Increase Marketing Effectiveness

Let’s face it. We love to hear the sound of our own voices. When I was single, one of the best pieces of dating advice I ever got was to let the other person speak through the whole date because she will adore you by the end of it. The reason is simple: It is [...]

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Money talks BS walks – even with Luxury brands

Our friend at L2 Think Tank, the luxury brands digital marketing experts, just published some interesting insights re the link between overall digital performance of these brands and their utilization of E-commerce. Based on their research, E-commerce enabled brands perform way better than those who don’t sell their goods online.   The differences are significant:  e-commerce [...]

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Memories in a Digital World

  Four months ago I went through a life changing experience: My first daughter was born, and I fell immediately in-love with the little adorable baby that became an important part of our (now mostly sleepless) life. From the moment she was born, my wife and I photograph and videotape her, using our iPhones, and [...]

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What a Story

Kate Bush played an important part in the soundtrack of my childhood. My sister loved her music, and we used to spend a lot of time together listening to her CDs. But as the years went by, my musical taste changed.  I started listening to  Prodigy and heavy metal bands — music that energized me [...]

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Steve Jobs

Steve Jobs was an exceptional man. A revolutionary thinker and a trailblazer, he has been called the Thomas Edison of our times. As a visionary, he created products that millions love, and big companies strive to imitate. And there is no stronger evidence of the indelible mark Jobs left on our lives than the fact [...]

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