Category Archives: Business

The Future Of Publishing (2): One iPad to rule them all?

By Kfir Pravda | Published: March 15, 2010
Image by cattias.photos via Flickr As magazine publishers are looking for ways to survive the digital revolution, there is one knight in shining armor – the iPad. At VDZ’s Digital innovator summit, the “magical” device was mentioned every second panel. Booths at the exhibition area showed protoypes of iPad applications, and CMS vendors stated that [...]
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Facebook New Marketing Rules – A Cheat Sheet

By Kfir Pravda | Published: November 4, 2009
Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from [...]
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Could Operators Change Digital Cents to Dollars?

By Kfir Pravda | Published: September 13, 2009
Last week, the online video world rejoiced. For the first time, Hulu, the online premium video provider, had more viewers than Comcast subscribers. Pro online video folks all around gathered to support the revolution as it unfolds. The only thing missing is, well, like in most cases, money. Hulu is making small time money compared [...]
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Is Twitter the Che Guevara of Microblogging?

By Kfir Pravda | Published: September 8, 2009
Twitter revolutionized the way people interact online. It’s phenomenal growth shows that a limited, real time network answers a market need, which in turn becomes an opportunity for brands and service providers. We also see a phenomenal click through rate on links in Twitter messages, probably due to the fact that  Twitter users are there [...]
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We Are Hiring!

By Kfir Pravda | Published: September 2, 2009
You have a strong passion for media, marketing, and getting others excited. You are a hard working self starter and motivated individual, who get things done. You solve problems, and are considered an out of the box and creative thinker. You are tech savvy and a social media enthusiast with REAL followers on twitter, Facebook [...]
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