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Like last year, I am a judge at TWS 2009, Israel’s web start ups competition. Among the judges are Brian Solis, Meir Brand (CEO of Google Israel), Deb Schultz, Ayelet Noff , Jeff Pulver, and others.
Submit your startup by the 24th of June (yes! in two days!).
The event is taking place on the 13th of July.
See you all there!
I was sick last week, and that’s why I didn’t post anything lately. Now I am back to work, and this blog will be updated as usual.
Digitas produced a great event called Digital Content Newfront couple of weeks ago, as a part of NYC Internet Week.
And I was an active participant, even though I was thousands of miles away.
The event covered brand marketing strategies, and was keynoted by Al Gore, who discussed Viewers Generated Ads, a strategy that let viewers create ads for brands. Mr. Gore talked extensively about the need for authenticity in brand marketing, a tricky topic for cigarettes and oil companies.
I was interested to hear Al Gore’s take on that - so with a simple twit, I’ve sent a question to the conference, from my living room in Israel. My friend Jon Burg who was moderating incoming twitter questions, asked the question at the event - and Gore responded simply by saying that they don’t work with such companies. I was a part of the whole thing as I watched the live video feed from NYC.
The amazing part of the story is not that I was able to see a video stream of a remote event and ask a question. This was done before with ustream and blog.tv. The important point here is that these technologies are now mature enough:
So I was in my PJ, at home, talked with one of the brightest minds, Al Gore, all thanks to usable, affordable technologies.
The Physical walls are falling. The only barrier for communication is willingness.
Japan was always a mystery for me. Its culture and industry is so different from the American and European markets that I am well versed in. That’s why I spent some time talking with a friend who knows a thing or two about the Japaneese media market, Levi Shapiro. Levi worked in several Japaneese and media companies, so he knows the market pretty well.
Levi, what is your experience in the Japanese market?
I spent 6 years in Tokyo working in the Overseas Marketing Division of Toyota Motor Corporation. In addition, I have helped a variety of Western digital media and mobile companies with Japan market-entry. My consulting firm, TMT Partners, has an affiliate in Tokyo.
What makes the Japanese media so different from the US? and from Europe?
Japan is a highly concentrated market. For example, DoCoMo controls 50% of the mobile market, Dentsu handles more than one quarter of the $34 billion spent on advertising per year, and Yahoo Japan owns more than 60% of its sector. The limited fragmentation means that the best path to market is often collaboration with a local partners. For example, one of the reasons Yahoo Japan has such a dominant position in Japan (#1 portal, #1 in search and #1 in auctions) is their joint venture partnership with Softbank.
Continue reading…
140 Character Conference, Jeff Pulver’s latest event is taking place in Mid June. The speaker list is very impressive, and encompasses some of the biggest names in Twitterverse and most forward thinking marketers around us.
If you are in NYC or tristate area - I recommend checking out this event.
I am taking a short vacation and returning on the 18th of April. Real vacation with (almost) no twitter, Facebook or blogging… I will check emails once in a while and you can sms me for urgent issues. See you soon…
