Pravda on Media and Tech » Events

Pravda Media Group (Sort Of) at CES 2012

Sarah Tuttle-Singer — Sun, 29 Jan 2012 16:26:58 +0000

The PrimeSense Booth at CES

Every January, the Consumer Electronics Show becomes the center of the tech universe, and geeks and gadget lovers from all over the globe flock to Las Vegas for four days of sensory overload.

This year, Pravda Media Group was at CES, too.

Sort of.

One of our clients, PrimeSense revolutionized the living room experience at CES, and we had to be there too. Right there, in the PrimeSense “living room.” At CES. In Las Vegas. On the other side of the world.

But since we haven’t yet figured out a way around the whole space/time continuum thing we did the next best thing:

We created a Live Room, a real-time marketing operation that allowed us to engage with our target audience as if we were directly on the floor at CES.

The War Room from Dr. Strangelove ain't got NOTHING on Pravda Media Group

We used Tra.cx and TweetDeck to search the internet for relevant people and discussions related to the event. Then, we were able to engage with them on various social media platforms in real-time. In addition to this, we also had a camera at the PrimeSense booth rigged to send images directly to us so we could post the photos and videos online on Facebook, Twitter, and Google+, as well as add them to the Live Site we created to feature real-time PrimeSense and CES coverage.

Our Live Site offered real-time updates, photos and videos of PrimeSense and CES. We combined live news, video, Twitter, and Instagram feeds to create a virtual experience for anyone who wished they could be at CES and couldn’t, or who were at CES and wanted an effective way to see everything that was happening at the event in real-time.

@GoPrimeSense is at #CES 2012!

And so it went, on into the night: While folks in Las Vegas drank their coffee and traipsed the halls of one of the biggest tech shows in the world, all of us at Pravda Media Group pounded our keyboards and scoured the internet for interesting material to share about our client and provide value for our target audience.

(And we drank coffee, too. After all, it was after midnight in Israel.)

In Yiddish, there’s a saying “you’re tuchus can’t dance in two weddings at the same time.” Well, it turns out, you can. Through solid team-work both internally at Pravda Media Group, and with PrimeSense, we made it happen. And the numbers also reflect the success of this operation: PrimeSense was mentioned over 1600 times on Twitter, and using our various monitoring platforms along with our rapid response time, we were able to increase engagement on Twitter by almost 300%.

And, at the end of the day, (well, um, the beginning of the day, because of the time difference!), we all enjoyed the challenge of being in two places at once.

PrimeSense LIVE at CES 2012

Sarah Tuttle-Singer — Sun, 08 Jan 2012 14:37:33 +0000

Our client, PrimeSense is getting ready for CES 2012 which begins Tuesday, January 10th.

For real-time coverage of the world's largest Consumer Electronics Show, we hope you'll visit PrimeSense LIVE at CES 2012.

End of an Era

Kfir Pravda — Thu, 25 Aug 2011 05:41:44 +0000

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things...

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Click. Boom. Amazing!

Congrats Babylon!

Kfir Pravda — Mon, 25 Jul 2011 07:55:41 +0000

Babylon, a client of Pravda Media Group, won a GUINNESS WORLD RECORDS® certificate for the Most downloads of a translation software. This was achieved thanks to over 100 million users of Babylon translation software worldwide.
Our very own Tzahi filmed this interview with Alon Carmeli, Babylon's CEO, and Rob Molloy, from GUINNESS WORLD RECORDS®, interviewed by Aya Shapir.

New Media Roadshow to NY – Last Chance to Apply (HBO, Time inc.,News Corporation)

Kfir Pravda — Sun, 10 Apr 2011 12:21:51 +0000

Image via Wikipedia

The Israeli Export Institute, New Media Branch, is organizing a delegation to News Corp and Time Warner. Israeli companies participating in the delegation will meet decision makers in these leading media companies. Key technologies of interest include Internet TV, innovative user interfaces, multi platform solutions and location based services.

The good news is that it is an affordable business development event. The bad news is that last application date is TOMORROW.

More details here.

Do Non Profit need Social Media?

Kfir Pravda — Wed, 16 Mar 2011 14:23:43 +0000

Image via Wikipedia

On the 28th of February I had the honor to participate in one of the most important events I've ever been a part of - The Future of Non-Profit.

The event, created and managed by Shoshanna Jaskoll and Dave Weinberg from Causil, explored the challenges of non-profits in the 21st century, from business models, to organization, to fund raising, to marketing.

I was heading a panel about Social media and its value to non profits. It followed an excellent presentation by Miriam Schwab about site design and online presence for non profits as well.

The panel was based on a great team of pros - Florence Broder, Social Media Manager, Jewish Agency For Israel, Hadassah Levy from Jewish Ideas Daily, and Dvir Reznik, blogger and marketing manager of an interesting startup called Onavo (if you are traveling a lot, you should check their site).

We discussed the pros and cons of social media marketing for non profits. Florence gave examples of how her involvement in social media helped recently immigrated jews coming to ISreal and facing beuracrqacy challenges. Hadassah talked about social media as traffic source for media sites. And Dvir discussed the value that bloggers and Twitter provide for companies and organizations with limited budget.

Things got interesting when a member of the audience, asked the million dollar question - why should an organization invest in social media, with no clear ROI.

The panel didn't agree on the way to approach this challenge. Florence had strong opinions about the low cost of social media, and the absolute need to be there. Dvir discussed the low cost structure as well.

My views are a bit different. First of all, social media platforms are tools. Nothing more and nothing less. The mere presence in Facebook and Twitter is meaningless. An organization should figure out its overall digital marketing plan - messages, where to act, when to act, and how to measure its impact. Social platforms are part of that picture. Then an organization should define what's the value of social in their overall mix. Only then one could know if it is worthwhile - and more important, measure it over time.

Just like in a case that unprofessional usage of email marketing doesn't void the value of this channel, the fact that many fail in social media doesn't mean that it doesn't have value.

The audience was social savvy. Most of the audience had a Facebook account, twitter account, and smartphone. I am certain that next year we will see more case studies and success stories then questions.

I strongly believe that these events push the industry forward, and I'd like to thank Shoshana for inviting me to attend.

Exploring the Future of Video Communication

Kfir Pravda — Wed, 27 Oct 2010 17:03:33 +0000

Next week, as part of IMTC's Annual Meeting, I am moderating a panel with the leaders of Telepresence and video communication market worldwide, including Cisco, Avaya, LifeSize Communication, Polycom, Radvision and more. Also, we will host standards organizations that lead the way in making video communication ubiquitous - IMTC (event hosts), UCIF and SIP Forum.
You can join the event via phone and video conferencing - all the details here. The event takes place on Wednesday, November 3, from 10:00 – 13:00 PST (Pacific).
If the future of video communication important for you - join us.

IMTC Experts Group Advances SIP Video Definitions to Facilitate Seamless Integration Into Broader Communications Platforms (eon.businesswire.com)
IMTC Recognizes Technology & Industry Leaders (eon.businesswire.com)
Polycom's CTO Says Openness Is Key (pcworld.com)
Telepresence comes home, but it likely won't come cheap (news.cnet.com)

World wonders at Cisco Borderless Challenge

Kfir Pravda — Mon, 04 Oct 2010 09:54:46 +0000

Here at Pravda Media we love online or "Virtual" events, we produced two of those with the Israeli iPhone launch and the IMTC 2025 conference.
Virtual presence is a popular digital trend that became even more popular due to the latest financial crisis and high flight costs - It shows great ROI if done properly and it helps achving thought leadership status.

Cisco is a Major player in that regard, practicing what they preach - They do multiple virtual events productions, powered by their Telepresence systems.
On October 5th Cisco will launch new solutions in the "Borderless Network" and Data Center/Virtualization fields, in a special virtual event and a very special challenge - The Cisco 3D Borderless challenge will start with a 3D movie, and than an online challenge in which two winners can win a vacation to amazing places such as the Great Wall of China and the Taj Mahal.

Be sure to register in time in order to get the 3D Glasses, Good luck!

Last Chance to be in Think Next 2010

Kfir Pravda — Mon, 12 Apr 2010 16:34:18 +0000

I've written about this event here - and you should be there. I know I will. And because I'd like to see you, here are some last minute codes for free exclusive invitation:
TN67BL1;TN68BL2;TN69BL3;TN70BL4
Each code is limited for 1o invitations only, and some of them were already used - so time is NOT on your side.
See you there.

Come to ThinkNext2010 (with Promo Codes)

Kfir Pravda — Thu, 01 Apr 2010 08:45:18 +0000

: Image via CrunchBase

Yes, I know, I am an Apple fan promoting a Microsoft's event, but this one is different...
Last year, Think Next was an awesome event - covering innovation, startups and keynote from thought leaders. This year the Microsoft guys are planning an even more exciting event, with Craig Mundie as a keynote speaker (Chief strategy and research officer of Microsoft), Moshe Lichtman (President of Microsoft's Israel R&D Center and a great speaker), a DemoFest AND - Yes, Natal.
So here is the thing - it is a closed event but a little bird gave me several invite codes. Each code could provide 10 invitations.
After 20 RTs of this post - I will publish a code on this blog.
In the weeks leading to the event I will publish additional codes on my Twitter and Facebook profile.
ThinkNext will take place in Tel Aviv Port, Hanger 11, on April 14th.