Category Archives: Marketing

In a search for the NEW big idea

By Kfir Pravda | Published: August 9, 2010

Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend’s status update – how can a brand get my attention? In my opinion it is all about big ideas Isn’t the big idea dead already? Mark Earls believes that [...]

Posted in Marketing | Tagged advertising, Brand, branding, Facebook, History, Marketing and Advertising, Microblogging, Online Communities, Social network, Story, strategy, Twitter, World War II | Leave a comment

Does Like Make Us Stupid?

By Kfir Pravda | Published: July 26, 2010

Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]

Also posted in Business, Social Media | Tagged Business, Facebook, measurement, ROI, social marketing, Social Media | 4 Comments

Affiliate Marketing, Brands and Social Media

By Kfir Pravda | Published: June 7, 2010

A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use this method [...]

Also posted in Business, Social Media | Tagged Affiliate marketing, Business, Facebook, Marketing, Social Media, Twitter | Leave a comment

Facebook New Marketing Rules – A Cheat Sheet

By Kfir Pravda | Published: November 4, 2009

Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from [...]

Also posted in Business, Media | Tagged Applications, Business, Facebook, Marketing, SMM, Social Media Marketing, Social network, Web feed | 3 Comments

HTC Shows The Real Meaning of Mobile Communication

By Kfir Pravda | Published: October 26, 2009

If you follow my blog you know that I hate HTC devices with passion. However, their latest multimillion dollars campaign is brilliant (even though I’d change the music to something more sentimental). HTC challenge is huge – they are making many phones for many carriers. As such, they need to find a way to distinguish [...]

Also posted in Media, Technology | Tagged Business and Economy, campaign, celullar, creative, HTC, HTC Corporation, Marketing, Mobile, Mobile phone | 1 Comment

Category Archives: Marketing

HTC Shows The Real Meaning of Mobile Communication

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