Category Archives: Marketing

Facebook New Marketing Rules – A Cheat Sheet

Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from their friends. [...]
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HTC Shows The Real Meaning of Mobile Communication

If you follow my blog you know that I hate HTC devices with passion. However, their latest multimillion dollars campaign is brilliant (even though I’d change the music to something more sentimental). HTC challenge is huge – they are making many phones for many carriers. As such, they need to find a way to distinguish themselves [...]
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End of Faceless Brands – The Risks

Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated some very [...]
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The End of Faceless Brands?

Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands could use anonymous [...]
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Jeffery Hayzlett, Kodak’s CMO about Social Web and Marketing

Image via Wikipedia Why … do I take the time to use social media like Twitter and Facebook? …. Because there is no better way to engage the various audiences that are important in my professional and personal life. …Your involvement in social media will grow your brand, strengthen the connection between you and your company’s key [...]
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