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Category Archives: Marketing
HTC Shows The Real Meaning of Mobile Communication
If you follow my blog you know that I hate HTC devices with passion.
However, their latest multimillion dollars campaign is brilliant (even though I’d change the music to something more sentimental). HTC challenge is huge – they are making many phones for many carriers. As such, they need to find a way to distinguish themselves [...]
Also posted in Media, Technology Tagged Business and Economy, campaign, celullar, creative, HTC, HTC Corporation, Marketing, Mobile, Mobile phone 1 Comment
End of Faceless Brands – The Risks
Image via CrunchBase
In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company.
This post generated some very [...]
Also posted in Social Media Tagged Apple, Brand, Facebook, Marketing, Richard Branson, Social Media, Social Web, Steve Jobs, Twitter Leave a comment
The End of Faceless Brands?
Image via CrunchBase
the end of faceless brands?
Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to.
If in the past, brands could use anonymous [...]
Also posted in Media, Social Media Tagged Apple, AT&T, blogger, Brand, iphone, Marketing, Marketing and Advertising, Social Media, Steve Jobs, Twitter 1 Comment
Jeffery Hayzlett, Kodak’s CMO about Social Web and Marketing
Image via Wikipedia
Why … do I take the time to use social media like Twitter and Facebook? …. Because there is no better way to engage the various audiences that are important in my professional and personal life.
…Your involvement in social media will grow your brand, strengthen the connection between you and your company’s key [...]
Also posted in Media, Social Media Tagged Eastman Kodak, Facebook, jeffery Hayzlett, Marketing, Marketing and Advertising, Media, Social Media, Social network, Social Web, Twitter 5 Comments
Facebook New Marketing Rules – A Cheat Sheet