Category Archives: Online Storytelling

Memories in a Digital World

  Four months ago I went through a life changing experience: My first daughter was born, and I fell immediately in-love with the little adorable baby that became an important part of our (now mostly sleepless) life. From the moment she was born, my wife and I photograph and videotape her, using our iPhones, and [...]

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Extraordinary Storytelling – Apricot

There are rare occasions, when I see a piece of creativity that tells a story in a condensed format, but manages to convey so many emotions. This is one of them. Enjoy. Additional information about the creators could be found here

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Atavist and the New Content Ecosystem

Couple of days ago I ran across Atavist, a simple and well designed iPad app. This application is simple. You download it for free, but every story you’d like to read costs ~$3. What you get for your hard earned cash is an  in depth article, 12,000 words length, with additional multimedia content. All storied [...]

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What Could Marketers Learn from Little Red Riding Hood

As a digital agency (with at least one frustrated film maker on the team) we are big believers in stories. Often we are asked by our customers why should they actually tell stories. If they have good product and strong brand who cares abut the rest. Well, I wish things were so simple. With Facebook, [...]

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Immersive Online Storytelling – The Next Frontier of Emotional Attachment?

Did you ever read someone’s Facebook status messages and learned about his personal stories through it? Did you ever read personal blogs and vlogs and felt that you are witnessing a real life story? Last semester I lectured in a course in IDC about online storytelling, together with Noa Morag and Roni Abolafia. I wrote [...]

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