- The Story is the Creative Force [+]
Individuals wield the power in the new digital landscape, and as such brands need to DEMAND attention from their target audience while striving to diminish any competition. This is best achieved by developing a compelling, larger-than-life, human-interest story that focuses on the user and not your product. PMG invests significant time and effort in researching your target audience so that we can write this story, one that will appeal to your users and engage them in dynamic exchanges with your brand.
- Multi-Platform Presence [+]
Your target audience is no doubt spending time in various social networks across many website destinations, involved in countless different conversations. You need to be where they are, a party to those conversations, engaging with their family and friends as all of these potential customers consume their chosen content. To that end, a successfuldigital presence is needed, one that covers various platforms and is targeted at one thing — meeting your audience online, wherever they may go and at whatever time, be it Facebook, Linkedin, Twitter, YouTube, etc.. You also need to manage blogger relations, media relations with major media companies, mobile applications development and distribution, pay-per-click (PPC) campaigns and independent content sites.Keeping your brand in the thick of it all is already daunting, and it is only going to become more challenging as social media continues its relentles march, growing and expanding into every corner of society. Fortunately, PMG is ready to help you connect, develop and evolve your presence throughout the social media sphere, combining a cross-platform strategy,engagement discipline and content plan to build a comprehensive digital marketing program to suit your needs today and tomorrow.
- Innovation and Engagement [+]
Along with offering a great story you also have to engage your audience. You can do this by allowing users to express themselves under the wings of your brand through the telling of their own stories, thus creating opportunities in which you can interact with them in fun and creative ways.With the fight raging for consumer attention, it is harder than ever today to “break through”. As such, innovation is no longer simply a key component of any marketing mix, it is perhaps the most crucial. PMG starts from this standpoint, employing a dedicated technology group tasked with enabling your company to “push the envelope” with campaign-driven mobile applications, location-based competitions, and user-interactive video production.
- Measurement and Business Processes [+]
Digital marketing’s goal is to grow your business in a manner that allows you to realize the greatest possible return on your investment. Your marketing activities need to generate leads and increase brand awareness in a way that creates enduring and sustainable bottom-line value. Whether it is a Facebook page, Twitter account, content site or PPC campaign, your digital marketing efforts must be measurable for the purpose of defining -- and meeting – clearly-set goals. Even the best campaigns leave room for betterment, and clearly-set measurement standards and goals are the key to realizing significant improvement.Pravda Media Group believes strongly in defining Key Performance Indicators (KPI) for each activity of a given project. Examples of KPIs set and monitored include share of voice, traffic and conversion on branded content sites; engagement level on Facebook pages; effectiveness of Twitter activities, and lead collection per channel. For this reason we integrate measurement and analytics throughout the process, from project planning through to activity execution.
Our Pillars
- The Story is the Creative Force [+]
- Multi-Platform Presence [+]
- Innovation and Engagement [+]
- Measurement and Business Processes [+]