Our Team

Believing in the maxim “Find a job you love and you’ll never have to work a day in your life,” I founded the Pravda Media Group. Here I put into action all the strategic understanding, business experience, marketing know-how and technological expertise I have accumulated during years of global activity in the areas of Internet, media and cellular content.
I thoroughly enjoy writing our company’s blog and learning from its readers – investors, marketing managers and content creators around the world.
As a keynote speaker and executive producer of international conferences focusing on technology, innovation and media, I keep my finger on the industry’s pulse. I love being exposed to the hottest topics and trends while they are sizzling.
In 2008, TheMarker Magazine featured me as a digital marketing leader on its 40/40 list of the most promising personalities under 40 to follow. The same year, I served as content director for digital media at the Rosh Pina Festival.
One of my most riveting experiences is teaching at the Interdisciplinary Center (IDC) Herzliya and meeting students.

My three business principles are:
Businesses don’t do business, people do business
Excellence is not a slogan, it’s a way of life
Start as fast as you can, and then slowly increase your pace

Last but not least…
I’m an avid fan of crime films and a whiskey collector

I firmly believe in walking the walk, not just talking the talk. In the four years since I moved from the production field into that of Internet marketing I have come to understand the sheer power that can be harnessed and unleashed with the click of a mouse, how such a seemingly small action can launch revolutions, change deeply ingrained thoughts and opinions, and even lead to falling in love. Over that time I have also developed a clear realization of the potential of digital marketing and social networking, and I joined Pravda Media so I could bring my skills and talents to work for a company that has what is needed to help lead its clientele to success using these remarkable new tools.

My three business principles are:
Solving your own problems allows you to fall in love with the product of your labor.
It is what you DO that matters.
The first step to glory is daring to begin.

Last but not least…
I am a great admirer of Tom Hanks, and I simply do not understand why Quentin Tarantino has not yet won a Best Picture Oscar.

A technology blogger, semantic networks entrepreneur and amateur photographer. I come from the retail sector and digital marketing runs through my veins.

My three business principles are:
Innovation is the name of the game.
Any short-term move should generate a long-term benefit.
Human capital is worth more than gold.

Last but not least…
The internet is a universal language, a mirror of our society. Only those who are willing to learn this language thoroughly can define themselves as truth- seekers.

I LOVE a good challenge, be it professional or personal (for instance, the kind that involves off-road vehicle and lots of mud), and I strongly believe that people are the fuel that moves any system or organization.

My three business principles are:
Every decision and every action has influence and consequence.
In order to succeed, follow your heart and do what you love.
Your goals determine your intended destination, and the stop points you set along the way that determine how you reach it.

Last but not least…
Your family is your first, last, and best line of support.
I serve in the IDF Reserve Forces, and love it!
And finally…if there’s something strange in your neighborhood, who are you gonna call? GHOSTBUSTERS!

My career started in advertising, working as a copywriter in various agencies mostly with Internet and interactive projects. Now, in Pravda Media, I combine my creative background with marketing and business knowledge to build interesting strategic solutions for the company and it's clientele.

My three business principles are:
Having fun and being challenged is essential to happiness in the workplace.
Two people working together always generates better ideas then just one working alone.
Everybody can always do better. Just need a good guidance that pushes the boundaries.

Last but not least…
Normal is boring.

I am an L.A. expat growing roots in Israel. Fuelled by an extra-shot latte, I crave adventure, whether it’s a new challenge at work, an idea that spins my mind in ten different directions, or a wrong turn that takes me straight into the unexpected.

In addition to working for Pravda Media Group, I am a contributing editor at kveller.com, and I (over)share my (mis)adventures at thecrazybabymama.com.

My three business principles are:
If you love what you do, then you’ll never work a day in your life.
Mistakes happen: If you can laugh about them, and learn from them, then they will never define you.
Breathe through each challenge, and savor each success.

Last but not least…
I am dangerous when bored.

Tech geek – Blogger – Espresso drinker – Knowledge seeker. Digital marketing is my thing.

My three business principles are:
Keep it simple stupid.
A business is never finished evolving.
Show, don't tell. Let others do the telling.

Last but not least…
Life is what you make of it...

An Internet entrepreneur and Web developer, my passion for digital marketing runs so deep that my wife claims that my mind can be heard working even when I am fast asleep. I strive to learn something new every day, always moving step by step towards achieving my set goals.

My three business principles are:
You will never advance if you always do the same thing and nothing else.
It is essential to always get off on the right foot, in everything you do.
Focus on doing what you enjoy doing and success and reward will follow.

Last but not least…
I firmly believe that it is the simple things in life -- quality time spent with family and friends, a great cartoon, a 5th Season episode of "Friends" -- that make a person happy..

My experience is in building enterprise marketing automation software solutions. I’m now working on my MBA at Boston University, with a concentration in Business Strategy. I invest much of my spare time covering different web phenomena, start-up companies, digital marketing, social media, mobile, and search and monitoring tools, which I share on my blog, Webnomena. I’m also advising start-up companies about product direction, marketing tools and strategy, as well as how to make the right technology choices. At Pravda Media group I’m exercising my analytical skills to map markets, uncover new businesses forces, and report about new trends.

My three business principles are:

I believe in Dr. Joseph M. Juran’s assessment of quality as fitness for use, meaning that customers should be able to count on a product to fit their needs.
I believe that a good idea is just the beginning-- it takes a focused team and leadership to bring it to fruition.
The worst enemy of a plan is a perfect plan. Just start!

Last but not least…

I like anything that challenges my equilibrium, like surfing, skiing, ice skating, and rock’n’roll.