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Japan was always a mystery for me. Its culture and industry is so different from the American and European markets that I am well versed in. That’s why I spent some time talking with a friend who knows a thing or two about the Japaneese media market, Levi Shapiro. Levi worked in several Japaneese and media companies, so he knows the market pretty well.
Levi, what is your experience in the Japanese market?
I spent 6 years in Tokyo working in the Overseas Marketing Division of Toyota Motor Corporation. In addition, I have helped a variety of Western digital media and mobile companies with Japan market-entry. My consulting firm, TMT Partners, has an affiliate in Tokyo.
What makes the Japanese media so different from the US? and from Europe?
Japan is a highly concentrated market. For example, DoCoMo controls 50% of the mobile market, Dentsu handles more than one quarter of the $34 billion spent on advertising per year, and Yahoo Japan owns more than 60% of its sector. The limited fragmentation means that the best path to market is often collaboration with a local partners. For example, one of the reasons Yahoo Japan has such a dominant position in Japan (#1 portal, #1 in search and #1 in auctions) is their joint venture partnership with Softbank.
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140 Character Conference, Jeff Pulver’s latest event is taking place in Mid June. The speaker list is very impressive, and encompasses some of the biggest names in Twitterverse and most forward thinking marketers around us.
If you are in NYC or tristate area - I recommend checking out this event.
New York Times released a slick new new version of its Adobe Air application called Times Reader. The innovative application allows readers to read and subscribe to NYT rich content, including articles, images and videos.
New York Times are fairly advanced in the US journalism field. I use their iPhone Application regularly, and enjoy their well produced videos.
But their new application won’t change a thing.
Unlike Serege Jespers, who in his post announced that this application is the future of journalism, it is still based on the idea that people will subscribe to NYT content, and pay for it. And this is yet to be seen. Ok, I am way too kind - IT DOESN’T WORK.
Why should I pay for their content if so much of it is free? And does the NYT really believe that a well developed application change the fundamental flaw in their industry?
I hope, for them, that this isn’t the case.
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Why … do I take the time to use social media like Twitter and Facebook? …. Because there is no better way to engage the various audiences that are important in my professional and personal life.
…Your involvement in social media will grow your brand, strengthen the connection between you and your company’s key audiences, and keep you aware of what’s really happening with your business. It’s well worth the time investment….
No, these are not the quotes of a social media consultant. Refreshingly, these are the words of a CMO of a well known company. Continue reading…
