Tag Archives: Blog

Video, Media Mix, and Emotions

Image via Wikipedia Video is more efficient in creating emotional attachment than text – if done right. I saw this effect in a course in IDC Media School about online storytelling, which I (along with two amazingly talented lecturers, Noa Morag and Roni Abolafya) delivered last semester. In the course, the students wrote dramatic stories, [...]
Posted in Internet TV, Media, Online Storytelling, Social Media | Also tagged , , , , , , , , , , , , | 2 Comments

Corporate Blogging Provides Tangible Value – Radvision’s Case Study

Radvision is a publicly traded video conferencing company. Pravda Media was chosen to kick off Radvision’s corporate blogging project, define its strategy and provide on going support and training- all in full cooperation with the company’s evangelist, Tsahi Levent-Levi Social media is all about commitment, and the recent case study I am doing with Radvision [...]
Posted in Social Media | Also tagged , , , , , , , | 7 Comments

Smart Marketing by Roger Smith Hotel

While there is an inflation of social media consultants due to the recession, some are doing a great service to their employers. Roger Smith Hotel is a small boutique hotel in Manhattan. I would have never heard about it if they didn’t embrace social media strategies. They have a blog, twitter account for both the [...]
Posted in Social Media | Also tagged , , , , , , , | 7 Comments

Social Media Marketing: 4 Must haves for Successful Corporate Blogging

They are also increase their value over time, as more people are exposed to the blog, write comments and become part of the interaction with the company. ... Integration with traditional marketing efforts - in case your corporate blog's aim is marketing - make sure you integrate all marketing activities with social media presence.

Posted in Marketing, Social Media | Also tagged , , , , , | 3 Comments

Five Ways To Increase Web Presence- Guest Post by Keren Dagan

Monitor something on the web There’s a lot going on, on the web, all the time. New companies, technologies, conversations, ranking schemes and more are created daily. You can pick one and start monitoring it over time. I monitor around 800 blogs’ Technorati rank for over eight months now. I publish precipitating results to my [...]
Posted in Social Media | Also tagged , , , , , , , , , | 3 Comments