Tag Archives: Brand

End of Faceless Brands – The Risks

By Kfir Pravda | Published: October 22, 2009
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated some very [...]
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The End of Faceless Brands?

By Kfir Pravda | Published: October 11, 2009
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands could use anonymous [...]
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Talking with Al Gore in My PJ

By Kfir Pravda | Published: June 15, 2009
Image via Wikipedia I was sick last week, and that’s why I didn’t post anything lately. Now I am back to work, and this blog will be updated as usual. Digitas produced a great event called Digital Content Newfront couple of weeks ago, as a part of NYC Internet Week. And I was an active participant, even [...]
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