Categories
-
Connect with Kfir:
Tag Archives: Brand
End of Faceless Brands – The Risks
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated [...]
Posted in Marketing, Social Media Also tagged Apple, Facebook, Marketing, Richard Branson, Social Media, Social Web, Steve Jobs, Twitter Leave a comment
The End of Faceless Brands?
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands [...]
Posted in Marketing, Media, Social Media Also tagged Apple, AT&T, blogger, iphone, Marketing, Marketing and Advertising, Social Media, Steve Jobs, Twitter 1 Comment
Talking with Al Gore in My PJ
Image via Wikipedia I was sick last week, and that’s why I didn’t post anything lately. Now I am back to work, and this blog will be updated as usual. Digitas produced a great event called Digital Content Newfront couple of weeks ago, as a part of NYC Internet Week. And I was an active [...]
Posted in Events, Internet TV, Media Also tagged Al Gore, Content delivery network, digitas, Israel, Jon Burg, Marketing strategy, newtek, Streaming media, tricaster, Twitter 2 Comments
In a search for the NEW big idea