Tag Archive for 'Business'

Gmail, Google App Slow Recently, Not Noticed by Mainstream Blogs

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by
Kfir Pravda
on May 3, 2009
in Business and Technology
.

At start I thought it was just me, but when I asked my Twitter and Facebook friends about it I got a lot of similar experiences: Gmail and Google Apps are slow in the recent week

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Many business functions in my company are based on Google’s products. However, their recent service failures, and the service issues now, make me think that cloud is good, but maybe not good enough…

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Friday Links - Video, Twitter, and Journalism

Comments Published
by
Kfir Pravda
on April 3, 2009
in Media and Social Media
.
American journalist Jeff Jarvis at the 2008 Wo...
Image via Wikipedia

- Michael Rosenblum explains what’s Video Literacy

- Jeff Jarvis discusses investigative journalism and non profit.

- Steve Rubel explains the relationship between PR and customer service

And a Twitter DB for media folks

Have a great weekend!

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Corporate Blogging Provides Tangible Value - Radvision’s Case Study

Comments Published
by
Kfir Pravda
on March 9, 2009
in Social Media
.

radvision.gif Radvision is a publicly traded video conferencing company. Pravda Media was chosen to kick off Radvision’s corporate blogging project, define its strategy and provide on going support and training- all in full cooperation with the company’s evangelist, Tsahi Levent-Levi

Social media is all about commitment, and the recent case study I am doing with Radvision is a proof that enthusiastic employees, training, and long term activities brings value in the over hyped field of social media marketing.

I had the honor to consult Radvision with building a blog network based on their business units:

1. Code of Contact , written by Ran Arad, aimed at VoIP developers

2. Video over Enterprise , written by Sagee Ben Zedeff, aimed at enterprise collaboration decision makers

3. VoIP Survivor, written by Tsahi Levent Levi, the chief evangelist of this effort, which focuses about VoIP industry insights.

These blogs provide company information and general industry trends and analysis. The later helped establishing these blogs as industry resource, and not as a PR effort.

In the year since the project started, the company’s blogs provided value for both organization and writers:

Continue reading…

Presentation Monday: Online Reputation Management

Comments Published
by
Kfir Pravda
on March 2, 2009
in Social Media
.

Here is a great presentation about online reputation management with a social twist. How brands are defending their reputation, what works and what doesn’t, and many more - in a great presentation method.

Enjoy and have a great day


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Social Media Marketing: 4 Must haves for Successful Corporate Blogging

Comments Published
by
Kfir Pravda
on February 2, 2009
in Social Media
.

istock_000001627298small1Corporate blogging is increasingly becoming a low cost alternative to traditional marketing tools. However, many projects fail, due to lack of understanding of the medium.

What are the 4 key steps for a successful corporate blogging project? Continue reading…