It is often said that all good things must come to an end. Following ten years of incredible work, the Swedish agency Farfar shut its doors…and ironically enough, they closed up shop on the very day that they won yet another award. I just learned of the sad loss of Farfar, and in order to [...]
Cover of Cry Baby (Director's Cut) Come on, this is perfectly ok: The technology was of interest to a number of acquirers, including Zappos.com which tried to buy it, and Kumar rounded up a group of angels for its first funding–a $500,000 angel round in August/September 2009. The only problem—another start-up, Like.com, was doing something [...]
eMediaVitals, website geared toward publishers going digital, and FIPP digital content partner, invited me to write a column about digital media, platforms and business models. The first article describes why Jobs is not the knight in a shining armor for publishers, and why technology is not the answer to the challenges the industry is facing. [...]
Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand’s Facebook page, [...]
Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]
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