Tag Archives: Business

Does Like Make Us Stupid?

By Kfir Pravda | Published: July 26, 2010
Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]
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Affiliate Marketing, Brands and Social Media

By Kfir Pravda | Published: June 7, 2010
A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use this method [...]
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The Future Of Publishing (1): P&G Explains Publishers How To Survive The Digital Age

By Kfir Pravda | Published: March 9, 2010
Last week I was invited to speak at Digital Innovation Summit in Berlin, organized by VDZ, the German Magazine Publishing association. In this series of posts I’ll cover some of the topics discussed. Susanne Kunz, media and communications director, Procter & Gamble, Germany, spoke at Digital innovators summit in Berlin last week, and had some [...]
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Facebook New Marketing Rules – A Cheat Sheet

By Kfir Pravda | Published: November 4, 2009
Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from [...]
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Is Twitter the Che Guevara of Microblogging?

By Kfir Pravda | Published: September 8, 2009
Twitter revolutionized the way people interact online. It’s phenomenal growth shows that a limited, real time network answers a market need, which in turn becomes an opportunity for brands and service providers. We also see a phenomenal click through rate on links in Twitter messages, probably due to the fact that  Twitter users are there [...]
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