Tag Archives: Business

Affiliate Marketing, Brands and Social Media

A Friend A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use [...]

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The Future Of Publishing (1): P&G Explains Publishers How To Survive The Digital Age

Last week I was invited to speak at Digital Innovation Summit in Berlin, organized by VDZ, the German Magazine Publishing association. In this series of posts I’ll cover some of the topics discussed. Susanne Kunz, media and communications director, Procter & Gamble, Germany, spoke at Digital innovators summit in Berlin last week, and had some [...]

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Facebook New Marketing Rules – A Cheat Sheet

Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from [...]

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Is Twitter the Che Guevara of Microblogging?

Twitter revolutionized the way people interact online. It’s phenomenal growth shows that a limited, real time network answers a market need, which in turn becomes an opportunity for brands and service providers. We also see a phenomenal click through rate on links in Twitter messages, probably due to the fact that  Twitter users are there [...]

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Virtual Events – So many Questions, Not Enough Answers

How can you create an engaging, interactive, virtual conference, that will keep people interested, even though they are hundreds of miles away? This is the challenge that we at IMTC is facing this year, while planning its annual event. IMTC’s Annual event is a meeting point of industry experts in the fields of video communication [...]

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