Tag Archive for 'Chris Brogan'

Smart Marketing by Roger Smith Hotel

Picture 17.pngWhile there is an inflation of social media consultants due to the recession, some are doing a great service to their employers.

Roger Smith Hotel is a small boutique hotel in Manhattan. I would have never heard about it if they didn’t embrace social media strategies. They have a blog, twitter account for both the hotel and Adam Wallace their social media manager. In fact I got in touch with them through twitter. The hotel has a blogger’s rate - which provided Buzz marketing for (almost) free. Social media gurus such as Chris Brogan stayed at the hotel and wrote about it - what better PR could one get? They also encourage tweetups and other social media events in their facilities.

I will not be staying at this hotel in my trip to NYC next week, as they ran out of the rooms I was interested in. But I would never have considered them, or even heard about them, if they didn’t embrace my community in such a great way.

Makes you think that there is still a lot to be done in the over hyped but exciting world of social media.

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Women in Media - Kathryn Jones

Women in Media Project profiles influential, decision making and visionary women in the new media business. Our first profile is Kathryn Velvel Jones, from For Your Imagination. Why is she on the list? Read to find out.

  Kathryn Velvel Jones.jpgWho Are You and What do you do? My name is Kathryn Velvel Jones and I am currently the Vice President of Branded and Sponsored Entertainment at For Your Imagination, a leading online media studio which develops, markets and distributes high-quality original Internet TV and web video series. Continue reading…


Videos from Social Media Jungle

Social Media Jungle took place at Jeff Pulver’s office on the 13th of November.

Here is Chris Brogan’s presentation from the event:

Additional videos could be found here.


My 10 Facebook Tips and Tricks

Following Yosi’s request, here are my Facebook tips and tricks:

1. Be careful with whom you connect - so you can keep the network personal. When someone I don’t know asks to connect with me, I always email him/her and ask how do we know each other, and why should we connect. If I don’t get an answer, I ignore the request. This way I can feel comfortable with writing a status message such as “Kfir is having a bad day” without feeling, well, bad.

2. Create groups in areas that are not saturated, and you can add value to the community - when I signed up for Facebook, I felt that there is a need for a Vloggers group. So I’ve opened one, and reviewed it periodically. I’ve met a lot of interesting people through this group, BUT

3. Don’t nag people in the group too much - this is Facebook, not Ning. Learn from Chris Brogan’s Grasshoppers experience.

4. Choose the applications you use carefully - don’t Myspace your Facebook profile. I check all the applications I find, but I am very careful with the ones I keep on my profile.

5. Invite your friends only to useful or fun applications - and no, Zombie is not one of them

6. Constantly review the groups you are member of, and engage in the discussions there. Nothing new here - this is a social network, so, be social.

7. Try to be a member of up to 30 groups - so people can see what are your topics of interest.

8. Initiate discussion threads between your friends - but don’t spam them. This is a great way to create a conversation with your friends not only you are talking with people you like, you are also helping them to connect amongst themselves. Did we mention that this is a social network?

9. Make your profile interesting to read - I invested a lot of time in creating a profile that not only provides information but make people read it through. Applications like iRead, friends wheel, flixster, and wordpress plugin (if you have a blog) bring my profile to life.

10. The most important tip of all - use it as a part of your social media toolbox - mesh it up with your blog, create events that are relevant to your day to day live, share your posts and video material and so on. it is like a snowball effect - one effort feeds the other and increase the impact of your online and offline social activities.

How do YOU use Facebook? What are YOUR tips and tricks?

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Vloggers Unite! A new Facebook group just for you

[digg http://digg.com/tech_news/Vloggers_group_in_Facebook/blog] Yes, I’ve joined Facebook too. You can find my profile here.

After the brainstorming in Podcamp Europe about how to increase internet TV viewership, I was concerned with ways to continue the discussion while not in a face to face event.

Couple of great things happened soon after:

  • Several bloggers wrote their opinions and got amazing comments (see this post for more details).
  • Chris Brogan had his 100 comments project around a similar topic - don’t forget to visit and comment on his post.

In order to continue the conversation I am proud to announce the opening of a new Facebook group titled Internet TV, Vbloggers and media disruptors.

The aim of the group is continue discussions about key issues of the industry such as monetization, production tips, content marketing, industry perspectives and everything that is important to the community.

It is a group where YOU create the conversation - so get involved and present your ideas and dilemmas!

We are planning to use this group as a hub to additional activities such as Skypecasts, group chats etc. If you have ideas on how to increase involvement and create additional value through this group - email me, or better yet - write it on the group’s wall.

The group is open to all Facebook members - if you are not there yet, it now allows everyone to register.

Thanks to all the new members,and see you there!

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