Tag Archives: Facebook

Guest Post: Creating a Conversation

By Ilil Ben Shalom | Published: March 3, 2010
Imagine a world in which it makes no difference how tall you are; what you look like. Imagine a world that doesn’t judge you according to who your parents are; what your education is; what your achievements have been. Imagine a social universe that rates you purely according to one criterion: do you have anything [...]
Posted in Social Media | Also tagged , , , , , , , | 1 Comment

Buzz, Blogsphere and Serial Killers

By Kfir Pravda | Published: February 18, 2010
Image by missresincup via Flickr The blogsphere has more killers than American Maximux Secutiry prison. Twitter would kill Facebook. Facebook would kill Google. Friendfeed would kill Twitter. And now, the latest addition to the new-product-that-only-geeks-use-and-bloggers-shout-that-it-would-kill-the-frigging-internet – Google Buzz. Last week the blogsphere was plastered with those statements, as if Facebook’s millions of users, Twitter’s proven power to [...]
Posted in Media, Social Media | Also tagged , , , , , | 2 Comments

Facebook Does It Again

By Kfir Pravda | Published: November 24, 2009
Image by topgold via Flickr Here we go again. Last week the echo chamber was rattled with a story of a woman who lost her insurance due to pictures she shared on Facebook. Apperantly she was supposed to be depressed but had pictures of her and friends in a bar. I personally know some pretty depressing bars, but [...]
Posted in Social Media | Also tagged , , , | 4 Comments

Facebook New Marketing Rules – A Cheat Sheet

By Kfir Pravda | Published: November 4, 2009
Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from their friends. [...]
Posted in Business, Marketing, Media | Also tagged , , , , , , | 2 Comments

End of Faceless Brands – The Risks

By Kfir Pravda | Published: October 22, 2009
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated some very [...]
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