Tag Archives: Facebook

4 Keys to Quora’s Success

Image via Wikipedia The recently launched Quora grabbed my attention as soon as I started using it. I find myself spending more and more time on this question and answers site and it seems that I am not alone. What makes it so awesome? 1. Authority – I am still amazed with the depth of [...]

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Email Marketing + Social Web = Bliss

Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand’s Facebook page, [...]

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In a search for the NEW big idea

Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend’s status update – how can a brand get my attention? In my opinion it is all about big ideas Isn’t the big idea dead already? Mark Earls believes that [...]

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Does Like Make Us Stupid?

Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]

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Affiliate Marketing, Brands and Social Media

A Friend A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use [...]

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