Pravda on Media and Tech » HTC Corporation http://pravdam.com Pravda on Media, Technology, and Rebel Filmmaking Mon, 26 Jul 2010 04:37:38 +0000 en hourly 1 HTC Shows The Real Meaning of Mobile Communication http://pravdam.com/2009/10/26/htc-shows-the-real-meaning-of-mobile-communication/ http://pravdam.com/2009/10/26/htc-shows-the-real-meaning-of-mobile-communication/#comments Mon, 26 Oct 2009 05:51:58 +0000 Kfir Pravda http://pravdam.com/?p=1682 If you follow my blog you know that I hate HTC devices with passion.
However, their latest multimillion dollars campaign is brilliant (even though I’d change the music to something more sentimental). HTC challenge is huge – they are making many phones for many carriers. As such, they need to find a way to distinguish themselves without harming the carrier brand. They chose to go with a campaign showing how significant mobile phones are in our life.
Brilliant and to the point.

Enjoy the rest of the day.

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