Tag Archive for ‘IMTC’ at Pravda on Media, Technology, and Rebel Filmmaking

Tag Archive for 'IMTC'

Joe Burton, Cisco CTO UC - We Need Plug and Play Multimedia Standards. Now

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on November 18, 2008

Joe Burton, CTO of unified communication group in Cisco, gave a keynote in IMTC Forum in San Francisco.

In an industry overview, Joe said they are tracing 300 (!) changes that will affect UC industry. The industry is concerned with economical situation, industry consolidation, etc.

In the presentation the following trends were reviewed:

- Technology is all about business - No one cares about installing HD video. People care how HD video solve the issues in the business itself

- The value chain is empowered - Joe has his own Mac and iPhone even though they are not purchased nor approved by Cisco IT. Partners are involved in the systems the company is using. Customers want a hook into the corporate system, and the business leaders require IT transformation while driving down costs.

- In web 2.0 corporate every user has its own applications. Joe has a Netvibes-like portal where different applications, including sales figures, IM, Twitter and news. The enterprise UC will be a widgetized world. Video can be a part of this world.

- Enterprise Telephony is $10B market, while UC is $30B - a whole new Cisco.

- Consumers drive the IT - not the other way around. It changes the way that products are sold. Also video becomes core - as it is a part of the basic system

- Video is the fuel for internet traffic increase - by 2013 video will overtake P2P in traffic.

- Video as is is $50B business in 2013.

- The workspace is getting more and more complicated with the amount of applications each user can do create for his/her own benefit.

The main takeaways:

There are no shrink wrapped applications - everything is tailor made.

There are no single media application

There is no single application deployment

The need for plug and play multimedia standards never been higher

The presentation:
Joe Burton’s Presentation at IMTC Forum

Get your own at Scribd or explore others: Technology

The fact the Joe is using Twitter and other social applications, shows how advanced Cisco is when it comes to understanding the link between social media and communication. I am looking forward to see how these applications will affect Cisco’s product line.

On My Way to San Francisco

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Kfir Pravda

on November 10, 2008

in Events

Image via Wikipedia

I am flying tonight to IMTC Forum, taking place in San Francisco on the 12th and 13th of November. More info about the event can be found here. I will moderate three panels, one about click to call and business processes, one about social networks and the enterprise, and one about online collaboration and the enterprise.

See you all soon!

Unified communication, Enterprise, Collaboration and Social Networks

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Kfir Pravda

on November 5, 2008

in Events

REMINDER: IMTC is having its annual event on the 12th and 13th of November. The event is focused on unified communication and the way it supports business processes in the enterprise, as well as the blurring lines between corporate systems and online applications.

We have great speakers at the event - starting with Joe Burton, CTO of unified communication group in Cisco, Matt Collier, SVP of LifeSize communications, Ty Wang, Senior director of Product Marketing at Oracle, Sridhar Vembu, CEO of Zoho, Hakon Dahla, CTO of Tandberg, and Anatoli Levine, Director of Product Management, US, at Radvision, and IMTC President. The event covers both cutting edge technologies (such as the world beyond H264, Scalable video coding today, and conformance methodologies) as well as business issues such as unified communication beyond click to call, social networks and the enterprise, Multimedia and tele-health and many more.

It is an exciting event, taking place in an exciting location - St. Regis hotel in San Francisco. I am moderating several panels in the first day, and will be there through the event.

If you are in this business, or want to meet in San Francisco, you should come and say Hi. Here is the agenda, and you can register here.

Unified Communications Experts meet in San Francisco

Comments Published

Kfir Pravda

on October 14, 2008

in Events

IMTC is having its annual event on the 12th and 13th of November. The event is focused on unified communication and the way it supports business processes in the enterprise, as well as the blurring lines between corporate systems and online applications.

It is an exciting event, taking place in an exciting location - St. Regis hotel in San Francisco. I am moderating several panels in the first day, and will be there through the event.

If you are in this business, or want to meet in San Francisco, you should come and say Hi. Here is the agenda, and you can register here.

Two Major Events In November

Comments Published

Kfir Pravda

on September 29, 2008

in Events

As some of you know I was busy in the last several months in making these two amazing conferences - both of them are open for registration:

IMTC Forum - IMTC, an international video consortium, is having its annual event in San Francisco this year. on 12th-13th of November, speakers from key video and unified communication companies, will gather to share their vision and exchange ideas about the future of unified communication. More details here

Rosh Pina Festival - just a week earlier, in Rosh Pina, digital media executives will meet celebs and TV moguls, to discuss the future of digital media. More details can be found here. Register ASAP, as the first 500 get 20% discount!

Hope to see many of my readers in these events, and stay tuned for more information about speakers and program in this blog.

Shana Tova!