Tag Archives: Marketing and Advertising

In a search for the NEW big idea

By Kfir Pravda | Published: August 9, 2010
Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend’s status update – how can a brand get my attention? In my opinion it is all about big ideas Isn’t the big idea dead already? Mark Earls believes that [...]
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The End of Faceless Brands?

By Kfir Pravda | Published: October 11, 2009
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands [...]
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5 links on The future of Advertising and Businesswomen

By Kfir Pravda | Published: August 3, 2009
DJ Francis is reminding us why we are here Huffington Post interviews Alex Bogusky about the future of advertisement. Yes. THE Alex Bogusky Eyecube has an excellent piece about agency models Erica Douglas written a post about lack of women in IT And a list of 45 creative blog tag lines
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Jeffery Hayzlett, Kodak’s CMO about Social Web and Marketing

By Kfir Pravda | Published: May 6, 2009
Image via Wikipedia Why … do I take the time to use social media like Twitter and Facebook? …. Because there is no better way to engage the various audiences that are important in my professional and personal life. …Your involvement in social media will grow your brand, strengthen the connection between you and your [...]
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Social Media Marketing: 4 Must haves for Successful Corporate Blogging

By Kfir Pravda | Published: February 2, 2009

They are also increase their value over time, as more people are exposed to the blog, write comments and become part of the interaction with the company. ... Integration with traditional marketing efforts - in case your corporate blog's aim is marketing - make sure you integrate all marketing activities with social media presence.

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