Tag Archives: Marketing

Affiliate Marketing, Brands and Social Media

A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use this method [...]
Posted in Business, Marketing, Social Media | Also tagged , , , , | Leave a comment

Facebook New Marketing Rules – A Cheat Sheet

Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from [...]
Posted in Business, Marketing, Media | Also tagged , , , , , , | 3 Comments

HTC Shows The Real Meaning of Mobile Communication

If you follow my blog you know that I hate HTC devices with passion. However, their latest multimillion dollars campaign is brilliant (even though I’d change the music to something more sentimental). HTC challenge is huge – they are making many phones for many carriers. As such, they need to find a way to distinguish [...]
Posted in Marketing, Media, Technology | Also tagged , , , , , , , | 1 Comment

End of Faceless Brands – The Risks

Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated [...]
Posted in Marketing, Social Media | Also tagged , , , , , , , | Leave a comment

The End of Faceless Brands?

Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands [...]
Posted in Marketing, Media, Social Media | Also tagged , , , , , , , , | 1 Comment