Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated [...]
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands [...]
Image via Wikipedia Why … do I take the time to use social media like Twitter and Facebook? …. Because there is no better way to engage the various audiences that are important in my professional and personal life. …Your involvement in social media will grow your brand, strengthen the connection between you and your [...]
Brands using Twitter should know – It is a double edge sword. Once you are in, you can’t go out. Positive Example – Kimpton Hotel I was very unhappy with the first night at Kimpton’s: After this incident, I asked for the hotel’s manager address, and emailed him a complaint. Still angry, I looked for [...]
They are also increase their value over time, as more people are exposed to the blog, write comments and become part of the interaction with the company. … Integration with traditional marketing efforts – in case your corporate blog’s aim is marketing – make sure you integrate all marketing activities with social media presence.
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