Twitter revolutionized the way people interact online. It’s phenomenal growth shows that a limited, real time network answers a market need, which in turn becomes an opportunity for brands and service providers. We also see a phenomenal click through rate on links in Twitter messages, probably due to the fact that Twitter users are there [...]
I’ve recently published an article about click thorough rates (CTR) of Twitter users when receiving media content. We saw amazing CTR of 10% and more, 70 times more than regular display banners. Today I’ve recived additional data from another resource, showing the opportunity in Twitter and micro-blogging for media companies. In short, it solidifies the [...]
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