Video production is a tricky thing. Even though production cost has plummeted, video as a marketing tool still requires more effort than other marketing material (such as blog posts, newsletters, and ads). And now, when businesses need to spend their marketing budget more wisely, it all boils down to ROI:  How can businesses generate more revenues from their videos?

ViewBix, a client of Pravda Media Group, is releasing a new product that answers the ROI challenge.  It allows everyone to add Call For Action buttons to their videos. In literally 5 minutes users can add links, Skype Click to Call buttons, Twitter and Facebook feeds, and many other capabilities to their video. These buttons, called apps, are then integrated to create a video player that can be embedded in sites, blogs, Facebook feeds, and more.

Some of the real users examples that are presented in their site include a cabin owner that added Google maps to his video player, A band that added links to their tour info and online ticket purchasing site and a non profit that added a donation button on their promotional videos.

These examples show many ways in which the Viewbix product can enrich videos. But the possibilities are pretty much endless. For instance, we are looking into ways to add voting buttons to the video player so it can be used for an international online video competition. Others are using the ViewBix player for affiliate marketing by adding customized links to promotional videos. Also, the ability to add coupons and QR codes opens a whole new array of possibilities for call for action that can be measured in ROI terms.

There is no need to change anything in the video itself. Apps and call for action buttons can be added to videos hosted on YouTube, Facebook and Vimeo, and a clickable link can be configured at the top of the screen that will lead prospects to a chosen site. And as I've mentioned before, the process itself is pretty straight forward, so in 5 minutes or less you can have your video enriched with Viewbix and shared with the world.

ViewBix is offering a simple way to enrich your videos, and it is also a great way to measure the ROI of video production efforts. If your video drives traffic to your site or generates sales, the value is clear and measurable. ViewBix brings this ROI to SMB videos.

If you are at TechCrunch Disrupt, look for Viewbix at the Israeli Startup Pavilion. Jonathan Stefansky, CEO, will be happy to answer your questions, and can be reached at jon AT viewbix DOT com. You can also ping me for questions.

Demi Moore, known as @mskutcher in the twittersphere just launched a cool web video project:

Basically, Demi was asking what guys want and girls want in their partner.

What is really awesome in this one is the fact that Demi Moore, a Holywood top actress, is just shooting away a webcam video to youtube, without fancy lighting, top camera, or even script (noticed how many times she asked guys to keep it clean)? You actually see the study room of the Kutcher family in the background.
Her ex, Bruce Willis,  who obviously have a worse webcam, posted this one:

Yes, it is a part of promotion to her new perfume, called WANTED. But it is done in such an adorable way. Authenticity in its best.

Wish we'd see more of the real life of those who we see on the screen.