Video production is a tricky thing. Even though production cost has plummeted, video as a marketing tool still requires more effort than other marketing material (such as blog posts, newsletters, and ads). And now, when businesses need to spend their marketing budget more wisely, it all boils down to ROI: How can businesses generate more revenues from [...]
In the past two posts I’ve reviewed important features to check in a sub $1,000 cameras for online video and podcasting. Now it’s the time to review the cameras out there. Please leave in the comments below which cameras are you interested in. Remember, it has to cost less than $1,000. If any of the [...]
Image via Wikipedia In the first post in this series I’ve reviewed the basic considerations in buying a camera for online video production. This post will cover advanced camera features, for savvy buyers (or latent video geeks like me). Understanding them can help you make better choices when buying your next video camera. Just like [...]
Image via Wikipedia Recently I’ve been asked by several people which video camera should they buy in order to shoot online videos. So, instead of answering only on Twitter I’ve decided to write this post series. This post will cover key considerations, and the next one will review some of the models sold today. I [...]
Daisy Whitney from TVWeek interviewed some of the key people in SXSW, which basically said the same thing: Online video was hit by the economic climate, and web shows are feeling the heat, BUT More ad dollars are moving online. This resonante with feedback I heard from many of my friends – many of SXSW [...]
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