Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand’s Facebook page, [...]
Demi Moore, known as @mskutcher in the twittersphere just launched a cool web video project: Basically, Demi was asking what guys want and girls want in their partner. What is really awesome in this one is the fact that Demi Moore, a Holywood top actress, is just shooting away a webcam video to youtube, without [...]
Image via Wikipedia Facebook is slowly removing many of the elements that made it a marketer’s wet dream. Facebook announced several major changes that affect marketers using the platform to promote their services: 1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from [...]
Radvision is a publicly traded video conferencing company. Pravda Media was chosen to kick off Radvision’s corporate blogging project, define its strategy and provide on going support and training- all in full cooperation with the company’s evangelist, Tsahi Levent-Levi Social media is all about commitment, and the recent case study I am doing with Radvision [...]
While there is an inflation of social media consultants due to the recession, some are doing a great service to their employers. Roger Smith Hotel is a small boutique hotel in Manhattan. I would have never heard about it if they didn’t embrace social media strategies. They have a blog, twitter account for both the [...]
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