Tag Archives: Social Media

Does Like Make Us Stupid?

By Kfir Pravda | Published: July 26, 2010
Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]
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Affiliate Marketing, Brands and Social Media

By Kfir Pravda | Published: June 7, 2010
A lot of exciting things happened recently, and can’t wait to tell you all about it. However they affected our blog updates, and we are now getting back to speed with that too… The incentives of Affiliate Marketing Affiliate marketing is an important tool in online marketer toolbox. Companies big and small use this method [...]
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Guest Post: Creating a Conversation

By Ilil Ben Shalom | Published: March 3, 2010
Imagine a world in which it makes no difference how tall you are; what you look like. Imagine a world that doesn’t judge you according to who your parents are; what your education is; what your achievements have been. Imagine a social universe that rates you purely according to one criterion: do you have anything [...]
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End of Faceless Brands – The Risks

By Kfir Pravda | Published: October 22, 2009
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated [...]
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The End of Faceless Brands?

By Kfir Pravda | Published: October 11, 2009
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands [...]
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