Tag Archives: Social Media

You’ve got to Learn to Listen: Three Ways To Increase Marketing Effectiveness

Let’s face it. We love to hear the sound of our own voices. When I was single, one of the best pieces of dating advice I ever got was to let the other person speak through the whole date because she will adore you by the end of it. The reason is simple: It is [...]

Posted in Marketing, Media, Social Media, Technology | Also tagged , , , , | Leave a comment

The Links We Love

Happy Monday, Everyone! We hope you had a peaceful, relaxing, and enjoyable weekend. Now, go get your coffee on,  and check out these links.  We hope you find them as interesting as we did! First of all, our client, Babylon.com, just started a new series on their blog called “My Life in Translation” “How many of us [...]

Posted in Beautiful Things, Big Ideas, Facebook, Media, Social Media, Technology | Also tagged , , , , , , | Leave a comment

POST-MORTEM: How the fictitious service, Envoy, can change the way we look at death.

“Two certainties in life exist: You are born, and you die.”  With these words Max Doherty, a vaguely sinister spokesman for the fictitious service Envoy, takes viewers on a journey that messes with our paradigm of life after death. Seriously.  Check out the video.  It’s like  Twilight Zone meets Vanilla Sky.  Only on Facebook.   [...]

Posted in Media | Also tagged , , , , , , , | 1 Comment

Email Marketing + Social Web = Bliss

Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand’s Facebook page, [...]

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Does Like Make Us Stupid?

Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made “like” easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don’t [...]

Posted in Business, Marketing, Social Media | Also tagged , , , , | 5 Comments
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