I’ve heard the stories at least a hundred times: My Great Grandma Tsiryl dry-heaving over the side of a steamer ship as they rolled up into Baltimore Harbor in 1904. A pregnant Great Grandma Esther stoically clutching the belly that held the baby that would one day be my grandfather while ocean waves battered the hull [...]
Dear Parental Unit – Uh, welcome to Facebook. I guess. I accepted your Facebook friend request on good faith but we’ve reached a point where I think we need to lay out a few ground rules because I am seriously thisclose to defriending you. Ready? First of all, the poking has got to stop. Seriously. [...]
I love Google+. I started using it this morning, and it is, for a lack of a better word, awesome. Though it takes many concepts from Facebook’s playbook, they’ve definitely solved one of the biggest issues of Facebook – friends lists and filtering. Google+ integrated a simple mechanism called Circles: each contact can be assigned to one [...]
Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand’s Facebook page, [...]
Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend’s status update – how can a brand get my attention? In my opinion it is all about big ideas Isn’t the big idea dead already? Mark Earls believes that [...]
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