Tag Archives: Social Web

End of Faceless Brands – The Risks

By Kfir Pravda | Published: October 22, 2009
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated some very [...]
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140 Character Conference Around The Corner

By Kfir Pravda | Published: May 17, 2009
Image via CrunchBase 140 Character Conference, Jeff Pulver’s latest event is taking place in Mid June. The speaker list is very impressive, and encompasses some of the biggest names in Twitterverse and most forward thinking marketers around us. If you are in NYC or tristate area – I recommend checking out this event. Related articles by Zemanta [...]
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Jeffery Hayzlett, Kodak’s CMO about Social Web and Marketing

By Kfir Pravda | Published: May 6, 2009
Image via Wikipedia Why … do I take the time to use social media like Twitter and Facebook? …. Because there is no better way to engage the various audiences that are important in my professional and personal life. …Your involvement in social media will grow your brand, strengthen the connection between you and your company’s key [...]
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