Tag Archives: Steve Jobs

Apple, Adobe, HTML 5, Flash and Standards

By Kfir Pravda | Published: February 21, 2010
Image via Wikipedia Apple doesn’t like Flash. We know that already. Steve Jobs recently called Adobe lazy, and we all know that iPhone and iPad doesn’t support Flash. But the story is a bit more complex than that. Apple’s opposition to Adobe is linked to HTML 5 – an open standard that would enable developers to use [...]
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End of Faceless Brands – The Risks

By Kfir Pravda | Published: October 22, 2009
Image via CrunchBase In my previous post we’ve discussed the challenges that brands are facing when required to interact with their consumers directly. The main point of the post is that consumers are not satisfied anymore with presenters or low level employees, and are looking for authoritative figure to represent the company. This post generated some very [...]
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The End of Faceless Brands?

By Kfir Pravda | Published: October 11, 2009
Image via CrunchBase the end of faceless brands? Social media, sophisticated customers, and lack of control of the conversation are all pointing to the same direction – brands can’t afford to be faceless. But now they also need a soul, a spirit and a person that people can relate to. If in the past, brands could use anonymous [...]
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