Tag Archives: Story

In a search for the NEW big idea

By Kfir Pravda | Published: August 9, 2010
Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend’s status update – how can a brand get my attention? In my opinion it is all about big ideas Isn’t the big idea dead already? Mark Earls believes that [...]
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How Much Interactivity Do We Really Need?

By Kfir Pravda | Published: July 23, 2007
When I ask people about cinema, technology, or Internet TV, I hear a lot of references to the possibilities of viewers’ interactivity. I’ve met creators and tech enthusiasts who told me with sparkling eyes that now they can truly interact with their viewers. They can even let viewers decide what will happen next! Well, open [...]
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The Secrets of a Good Fiction Web Show (I) – The Plot

By Kfir Pravda | Published: May 16, 2007
Producing a web show is a complex task. Usually we work without budget, and on top of our day job. The market is in its infancy, so it’s still a challenge to attract viewers. Many aspects of the format are not clear, such as interactivity, format, and length (a key point raised by Justin). My [...]
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