Lior Zoref, head of digital marketing in Microsoft Israel (yes, he works for MSFT, but we still love him)

Oded Kramer, Content Development Manager, Ulpaney Herzeliya

Eyal Magen, the co-founder of Gigya, one of the most succesfull widget platforms worldwide

The panel, which started in a fairly standard and quiet manner, quickly became a heated debate between Oded, who claimed that social networks didn’t have the magnitude required to make them a worthwhile venue for the TV industry, to Eyal and Lior who defended their turf by saying that TV is not conversational and belong to the past.

This debate compelled me to show off my latest purchase in the video department – a shiny new Canon HV30, that with the Rode Videomic is a great tool for quick and dirty video sessions, in full HD (Thank you Bill for the recommendation!)

Niv Calderon was kind enough to take this picture, that tells it all…

Oded Kramer, Lior Zoref, and I with the neat little cam…

- Web 2.0 as we know it is over – the first years we saw Flickr, where we learned how to use the web smarter and better. But our expectations changed, all good services should have the high level of product. There were a lot of startups, and suddenly you had too many services all around. web 2.0 is being used in non web2.0 companies. The concepts are now mainstream.

Now what?

- Get things done kind of applications (such as 37signals)

- There is an explosion of information, and content creation

- We need someone to clean the noise

- Summize for the web – is a killer concept

- Mobile application has an important role in this area as well

- Cloud computing reduces the need to pay a lot of money for infrastructure